The Amazon service is now available on Peridot, an augmented reality pet game made by Pokemon GO developer Niantic. "The customers spend time (in games) and it's a great environment for them to make those physical purchases without leaving that environment," said Steve Downer, Amazon's vice president of consumer electronics. However, most retailers to date have focused on making digital replicas of physical goods, rather than selling related real-life merchandise.Īmazon Anywhere will be offered to any gaming company that wants to turn its platform into an e-commerce site, the retailer said, allowing players to shop from video games, augmented reality apps and other mobile apps. The e-retailer announced a business-to-business program called Amazon Anywhere allowing video game makers to sell goods directly through their respective platforms.Īmazon is the latest retailer to create merchandise aimed at gamers, following efforts of stores like Walmart, Nike, Gucci, Lacoste and PacSun that have created competitions, fashion shows and virtual goods in games. NEW YORK, May 9 (Reuters) - Amazon (AMZN.O) said on Tuesday it had begun selling users of mobile games related physical items such as T-shirts and toys as it teamed up with the makers of Pokemon GO to provide merchandise related to a new game.
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